Q1 2021 Performance of Top Food and Diet Tracking Apps on iOS in the UK

As we delve into the first quarter of 2021, the UK's iOS platform shows significant user engagement with food and diet tracking applications. Sensor Tower data offers us a window into the performance of these top apps.

Starting with MyFitnessPal: Calorie Counter, the app saw a fluctuation in revenue, peaking at $172K in early February and then settling to around $120K by the end of March. Downloads experienced a surge at the beginning of January with 39K, gradually decreasing to 21K by the end of March. Weekly active users reached a high of 1.1M in early March, but saw a slight dip to just over 1M by the quarter's end.

NHS Weight Loss Plan maintained a steady presence despite no revenue generation. Downloads hit their peak in mid-January with 24K but saw a gradual decline to 11K by the close of March. The app's active users mirrored this trend, starting strong at 39K and concluding the quarter at 31K.

Lose It! – Calorie Counter demonstrated modest revenue growth, starting at $12K and reaching $28K in early March, followed by a slight decrease to $24K. Downloads for the app peaked at 11K in early January and experienced a decrease to 6.7K. Weekly active users showed more stability, hovering around 90K throughout the quarter.

Calorie Counter + by NutraTech Ltd showcased consistent revenue, with a notable peak of $129K in late March. The app's downloads saw a high of 24K in mid-January, declining to 14K by the end of March. Active users remained relatively stable, starting at 76K and slightly decreasing to 74K.

Lastly, Fastic: Fasting & Food Tracker observed revenue beginning at $24K and ending the quarter stronger at $16K. Downloads decreased from 14K in early January to 4.3K in late March. The app's active users showed a slight increase from 50K at the start of the quarter to 41K at its conclusion.

For more detailed insights and data on app performance, Sensor Tower remains a leading source for market intelligence and analytics.